A strategy for identifying community level priorities using assessment data in a community-based participatory research model

The purpose of this presentation is to illustrate the strategies utilized by the Healthy Community Council (HCC), a community coalition with the mission to improve quality of life, to 1) conduct a community assessment, 2) identify community priorities and 3) facilitate the development and implementation of a strategic plan to address each priority. Methods: A cross-sectional study to assess quality of life was conducted in 1996, 2001, 2006 and 2011. A random sample of 3,000-5,000 (depending on the year) individuals residing in the community was purchased by a survey sampling company. Individuals were contacted by phone to seek participation in the assessment. Individuals indicating an interest were mailed an assessment instrument. Assessment data was analyzed using SPSS. Three community summits were held to unveil the assessment findings. Feedback from community stakeholders was obtained using a SWOT (strengths, weaknesses, opportunities and threats) analysis. Each potential priority identified through the SWOT analysis was then reviewed using criteria that included 1) magnitude, 2) consequences, and 3) feasibility. Results/Outcome: While it was noted that there were a number community priorities that need to be addressed, it was decided that it was important to select priorities that had high ratings on magnitude, consequences, and feasibility. Community-specific priorities were identified and action teams were formed to develop and implement a strategic plan specific to the priority. Conclusions: The HCC will continue to assist with addressing the strategies necessary to facilitate the activities related to meeting the plans established by the action teams for each priority.