266458 Using community pharmacies to reduce barriers to contraceptive use

Wednesday, October 31, 2012 : 9:00 AM - 9:15 AM

Karen B. Farris, PhD , College of Pharmacy, University of Michigan, Ann Arbor, MI
Mary L. Aquilino, MSN, PhD, FNP , College of Public Health, University of Iowa, Iowa City, IA
Jeanine Kimbel, MA , College of Public Health, University of Iowa, Iowa City, IA
Peter Batra, MS , College of Pharmacy, University of Michigan, Ann Arbor, MI
Vince Marshall, MS , College of Pharmacy, University of Michigan, Ann Arbor, MI
Pharmacists are accessible and pharmacies can be a source of contraceptives and contraceptive information. This study was designed to assess the impact of a pharmacy-based health education intervention on consumer attitudes and contraceptive sales. The prospective, time series design included 12 counties in Iowa with 54 participating pharmacies. The 30-month intervention included posters, shelf talkers and patient education brochures. Following pharmacy visits, female customers completed on-line surveys (n=1208) regarding contraceptive attitudes. Contraceptive sales data from participating pharmacies and a control group of 33 pharmacies in 11 Iowa counties were obtained for three years. Before-after comparisons were examined. Pre-post comparisons showed that after the intervention, significantly more respondents (72%) reported that talking to pharmacy staff about birth control was easy compared to before the intervention (57%). The likelihood of talking to pharmacy staff about prescription birth control appeared to increase among respondents from 52% to 62%. Thirty percent indicated they were likely to talk to pharmacy staff about nonprescription birth control methods, and this did not change significantly over time. Comparisons between intervention and control groups for oral contraceptive and condom sales showed no significant changes from before the intervention to year one. In conclusion, the intervention increased the likelihood individuals will talk with community pharmacists about prescription contraceptive products with no effect on first year contraceptive sales. Additional analyses of customer knowledge and attitudes and contraceptive sales will be presented and the feasibility and utility of pharmacy-based interventions will be discussed.

Learning Areas:
Conduct evaluation related to programs, research, and other areas of practice
Implementation of health education strategies, interventions and programs
Other professions or practice related to public health

Learning Objectives:
1. Describe a community-pharmacy intervention to improve communication about contraceptives in this setting. 2. Evaluate the effects of the community pharmacy intervention on consumer attitudes and contraceptive sales.

Keywords: Contraceptives, Pharmacies

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been the co-principal investigator of this study and other funded research, resulting in 100 publications.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.