267118 Preschool children don't know what's good for them (“good” foods are hotdogs and ice-cream)

Monday, October 29, 2012

Anna McAlister, PhD , Department of Advertising, Public Relations, and Retailing, Michigan State University, East Lansing, MI
Introduction: A handful of programs have assessed preschoolers' familiarity with dietary guidelines. While children can recite basic eating rules, their consumption behavior is frequently inconsistent with their knowledge. My research suggests that mismatched behavior may be attributable to children's poor concepts of “good” and “healthy” foods. Methods: One hundred ninety-five children were recruited from middle-class preschools. Age, gender and BMI were recorded. Nutrition concepts were assessed using a shopping task. Children were given play money and shopped for three different meals: one “good”, one “fun” and one “healthy” (8 items per meal). Coders recorded the number of processed and unprocessed items selected for each meal type. Children rated the extent to which they would like to eat each meal. Language and impulse control were also assessed Results: Processed foods were frequently selected to comprise both “good” and “fun” meal types. Some children selected unprocessed foods to comprise their “healthy” meal, whereas others continued to select processed foods. A child's likelihood of selecting unprocessed foods to comprise a healthy meal is significantly related to language ability and to impulse control. Conclusions: When a preschool child thinks about a “good” meal, they picture foods they like. For some children, the term “healthy” brings to mind nutrient-dense foods, however, children rarely report liking food labeled as “healthy.” While children with lower BMI scores may be more receptive to healthy eating, their conceptual knowledge is not superior. A challenge to any behavioral intervention is to utilize terminology for which children have adequate conceptual understanding.

Learning Areas:
Communication and informatics
Planning of health education strategies, interventions, and programs
Public health or related education
Social and behavioral sciences

Learning Objectives:
1. Describe how preschool children misunderstand the use of the term “good food” to refer to nutritious foods; and 2. Identify ways in which health promotion messages targeted to young children should be tailored using age-appropriate language.

Keywords: Children, Communication

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I hold a PhD in Developmental Psychology and have 10 years of experience working with preschool children. I am currently employed in the Department of Advertising, Public Relations, and Retailing at Michigan State University, where we have a strong emphasis on advertising-related policy concerns. My research is published in quality journals including Journal of Advertising, Appetite, Journal of Public Policy and Marketing, and Cognitive Development.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.