268827 Iowa Initiative Research Program: One stork, one state, and five studies

Wednesday, October 31, 2012 : 8:30 AM - 8:45 AM

Mary E. Losch, PhD , Center for Social & Behavioral Research, University of Northern Iowa, Cedar Falls, IA
Susan Roberts-Dobie, PhD, CHES , Division of Health Promotion and Education, University of Northern Iowa, Cedar Falls, IA
Karen B. Farris, PhD , College of Pharmacy, University of Michigan, Ann Arbor, MI
Mary L. Aquilino, MSN, PhD, FNP , College of Public Health, University of Iowa, Iowa City, IA
Connie Kohler, DrPH , Dept. of Health Behavior, University of Alabama at Birmingham, Birmingham, AL
Shelly Campo, PhD , Community and Behavioral Health, University of Iowa, College of Public Health, Iowa City, IA
Natoshia M. Askelson, MPH, PhD , Department of Community and Behavioral Health, University of Iowa, Iowa City, IA
As part of the larger Iowa Initiative to Reduce Unintended Pregnancies, the Iowa Initiative Research Program is a set of five intervention studies designed to increase knowledge and to persuade adult women ages 18-30 to (1) seek and access contraception if they wish to delay or prevent pregnancy, and (2) improve contraceptive behaviors in this group. The program was a five year endeavor. The first year of the program was devoted to multi-method, formative research to provide the foundation for the individual projects that began in 2009 and continued through 2011. The intervention period is completed and evaluation is ongoing. One of the key outcome measures (unintended pregnancies among live births) has been measured annually for 20 years as part of another statewide assessment. The percentage of unintended pregnancies among live births has dropped in each intervention year of the program. Although the research designs do not allow for precise identification of causal factors, the evidence strongly suggests that the research interventions played a significant role in the multivariate constellation of influences lowering unintended pregnancy rates in the state. Details of the research program, challenges, and successes of a statewide public health effort will be discussed

Learning Areas:
Administer health education strategies, interventions and programs
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Social and behavioral sciences

Learning Objectives:
Identify three challenges posed by statewide health promotion efforts. Assess effectiveness of state-tailored interventions.

Keywords: Family Planning, Community-Based Health Promotion

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been the principal or co-principal of multiple extramural grants focusing on reproductive and maternal and child health. Among my scientific interests have been the role of attitudes and behaviors in health outcomes.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.