274060 Creating the evidence base for mHealth

Tuesday, October 30, 2012 : 8:30 AM - 8:50 AM

Craig Lefebvre, PhD , RTI International, Sarasota, FL
Mobile applications for health promotion and health care (mHealth) have come to dominate discussions of technology, people-centered health care, data collection and on-demand prevention services. This presentation will briefly review the segments of Americans who are and are not using mobile technologies; note arguments for SMS-based interventions versus the development of smartphone applications; present examples of mHealth SMS interventions targeting smoking, weight loss and other health behaviors; and summarize recent discussions by national experts on building an evidence base for mHealth.

Learning Areas:
Communication and informatics
Social and behavioral sciences

Learning Objectives:
Describe people most and least likely to be using mobile phones in ways that can be touched by mHealth programs Identify 3 methods for creating evidence for mobile health interventions Describe 3 applications of SMS to health promotion and health care

Keywords: Communication Technology, Marketing

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have extensive experience in social marketing and in new technologies, conduct research in this area, and have published and presented on mobile and other new technologies.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.