Oral

In January 2012, as part of the Federally-funded Beacon Community Program, Txt4Health launched in three communities -- New Orleans, Detroit, and Cincinnati. This new public health campaign and texting service joined in the fight against type 2 diabetes, using texting technology to allow individuals to assess their diabetes risk levels; connect with the care delivery system and the wealth of existing diabetes / wellness resources; and engage with and manage their health. The three Beacon Communities engaged with partners throughout their cities -- and worked closely with the CDC, the DHHS Office of the National Coordinator for Information Technology, the American Diabetes Association, and their technology partner Voxiva -- to roll out major public health campaigns aimed at getting people to “text in” and enroll to the program. Community experiences -- presenters from 2 or 3 of the Beacon Communities will talk about their campaigns, how they used them to secure partnerships with major corporations, payers, grassroots organizations, and others, how each designed a different campaign to promote the same intervention, but meet the unique needs, characteristics, and demographics of its city, and evaluation results. •

Session Objectives: Describe the evidence for mobile health interventions and their application to health promotion and health care. Discuss methods for using mobile technology to encourage consumer and community engagement in population health improvement. Compare the different marketing approaches used by New Orleans and Detroitin implementing a common mobile health intervention. Apply the innovative marketing practices used by each city to their own interventions and local contexts.

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH) , Masters Certified Health Education Specialist (MCHES)