274471 Collaborative design, development and implementation of the Txt4health service

Tuesday, October 30, 2012 : 8:50 AM - 9:10 AM

Paul Meyer, JD , Voxiva, Washington, DC
     
This presentation will describe and discuss the collaborative process to conceptualize, develop and implement the Txt4health service. This will cover the content development and testing process and ongoing analysis and improvement of the service.

Learning Areas:
Public health or related education

Learning Objectives:
Describe how multiples organizations can collaborate to conceptualize, design and launch a mobile health service. Explain the content development process for a mobile health service. List ways mobile health services are tested, monitored and improved on an ongoing basis.

Keywords: Communication Technology, Marketing

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to be a presenter on the content that I am responsible for because I have been a leader in the mobile health field for 11 years and was one of the creators of the Txt4health initiative.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
Voxiva n/a Employment (includes retainer) and Stock Ownership

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 4063.0: Txt4Health: Using Mobile Technology in Public Health Communication and Education Campaigns