274645 Blogging for "The Public's Health"

Monday, October 29, 2012 : 4:30 PM - 4:50 PM

Michael Yudell, PhD, MPH , School of Public Health, Drexel University, Philadelphia, PA
Launched in fall of 2011, “The Public's Health” is the nation's only blog/column in a major U.S. newspaper dedicated solely to public health issues. It appears both online and in print in The Philadelphia Inquirer. This presentation will examine the challenges of using social media tools in developing and sharing our content. Blogging for a newspaper offers unique challenges and opportunities that will also be discussed.

Learning Areas:
Communication and informatics

Learning Objectives:
Discuss the challenges of communicating public health issues through a blog. Describe how social media tools can enhance the communication of public health.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the co-founder and blogger for the Philadelphia Inquirer’s public health blog called “The Public’s Health.” I am also a public health historian and ethicist at the Drexel University School of Public Health.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.