274647 San Francisco AIDS Foundation

Monday, October 29, 2012 : 4:50 PM - 5:10 PM

Megan Canon , Nonprofit, San Francisco AIDS Foundation, San Francisco, CA
     
More community organizations are investing resources in social media. Yet without a strategy, it can be difficult to effectively engage with stakeholders. Here we describe San Francisco AIDS Foundation's efforts to develop and implement evidence-based Facebook best practices.

Learning Areas:
Communication and informatics
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs

Learning Objectives:
Identify strategic ways to both grow and engage with Facebook fan-base. Evaluate how social media furthers organization’s strategic goals.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I manage social media for the San Francisco AIDS Foundation.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 3415.0: The Role of Social Media in Public Health