3221.0 Innovative Strategies for Using Social Media & Health Information Technology in Public Health

Monday, October 29, 2012: 12:30 PM - 2:00 PM
Oral
In this digital world, public health looks for ways to capture and maintain the attention of targeted segments of the population as well as assuring the portability of health information for improve health outcomes. This session focuses on demonstrating the integration of social media tools for targeting hard to reach populations of all ages. Innovative and interactive tools and strategies for social media and health information technology will be discussed.
Session Objectives: Demonstrate how to integrate social media tools into public education campaigns targeting hard to reach populations of all ages Describe innovative and interactive strategies that use social media to improve participation in community coalitions and public health campaigns
Moderator:
Suparna Navale, MS, MPH

12:30pm
Low birthweight baby occurances: Can texting have an impact?
Frederic Grant, PhD, MPH, PMP
     
12:50pm
Social media and public health professionals: A survey of social media use among users of a public health training web site
Allison George, MPH, MCHES, CPH, Tanya A. Montoya, MPH, MCHES, Lorraine K. Alexander, DrPH, MPH and Rachel A. Wilfert, MD, MPH, CPH
     
1:10pm
Going beyond fans and followers: Determining meaning and demonstrating the impact to prevention/wellness through social media measurement
Jill Herzog
     
1:30pm
Using Social Media to Improve the Reach of Community Public Health Campaigns: Lessons Learned from Hep B United Philadelphia
Kuan-Lung Daniel Chen, MPH, CPH, John Kim, MPH(c), Joan Block, RN, BSN, Raymond Lum, MPhil, MS and C. A. Cohen, MPH, DrPH(c)
     

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Community Health Planning and Policy Development
Endorsed by: Public Health Education and Health Promotion

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH) , Masters Certified Health Education Specialist (MCHES)

See more of: Community Health Planning and Policy Development
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