Oral

Mobile applications are quickly becoming the interface of choice for consumers on the go who want access to web content whenever they want it, no matter where they are. Consequently, more and more developers are discovering the potential of the health care marketplace. This session will explore how mobile applications can help patients access their personal health information and improve adherence. The session will also help practitioners create the most user-friendly solutions for patients' needs.

Session Objectives: •Explain how indentifying recurring patterns in health behavior and health information-seeking behavior provides critical information for timing of mobile health messaging. •Discuss ways in which mobile health and social media developers can assess program data to identify and take advantage of patterns in health seeking behaviors.

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH) , Masters Certified Health Education Specialist (MCHES)