Oral

Comparative effectiveness research (CER) in a clinical setting compares the effectiveness of two or more treatments for a certain medical condition for a particular set of patients. CER in public health compares the effectiveness of two or more prevention or health promotion interventions, implemented in communities or populations of people, to determine which yield the most benefit in which communities or populations. The proposed session will consist of a brief introduction by the moderator that will provide background and context for four presentations about public health CER that are currently being conducted. The four projects began in July 2010 and are progressing rapidly. At the APHA 139th Annual Meeting and Exposition in 2011 the projects were introduced and methods or partial baseline data were presented. This year the presenters will offer complete baseline data, follow-up data, and lessons learned about implementation.

Session Objectives: Describe examples of public health comparative effectiveness research that have been implemented in communities. Discuss challenges and lessons learned with implementing comparative effectiveness research in communities.

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH) , Masters Certified Health Education Specialist (MCHES)