Online Program

Using quit success information to improve programming

Tuesday, November 5, 2013

Jennifer D. Keith, MPH, CPH, Research & Evaluation Group, Public Health Management Corporation, Philadelphia, PA
Nayan Ramirez, Research & Evaluation Group, Public Health Management Corporation, Philadelphia, PA
Jay Mast, Division of Tobacco Prevention & Control, Pennsylvania Department of Health, Harrisburg, PA
Amy Clark, MPA, Research & Evaluation Group, Public Health Management Corporation, Philadelphia, PA
Kristin O. Minot, MS, Research & Evaluation Group, Public Health Management Corporation, Philadelphia, PA
Background: Since 2002, the Pennsylvania's (PA) Tobacco Prevention and Control Program, administered by the PA Department of Health, has provided telephone-based cessation counseling through the PA Free Quitline. In July 2011, Pennsylvania contracted National Jewish Health to provide quitline services and conduct quit success and satisfaction follow up surveys. Methods: The PA Free Quitline attempted to contact all participants who enrolled in counseling and received at least one counseling session between July 2010 and December 2012 to conduct three-, six-, and twelve-month follow up surveys using a third party. Findings: 1,184 participants completed three-month surveys and 1,025 participants completed six-month surveys. A greater number of completed twelve-month follow up surveys are required prior to analyses of feedback from that time period. Preliminary analyses demonstrate an approximate 35% quit rate at three-months and a 31% quit rate at six-months. This presentation will include further analyses examining potential differences in quit and satisfaction rates based on treatment, i.e. nicotine replacement therapy, treatment intensity, i.e. number of counseling calls and call duration, and differences between demographic groups. Additional analyses will look at differences using the new survey collection methods in obtaining response rates compared to previous follow up methods used by Pennsylvania. Conclusions: Quitline follow up survey findings can inform future outreach efforts and initiatives, and enhance discussions about tailored service options designed to maximize quits and increase caller satisfaction. Pennsylvania can also use follow up survey findings to facilitate cessation-related discussions with their regional primary contractors and other program stakeholders.

Learning Areas:

Conduct evaluation related to programs, research, and other areas of practice
Program planning

Learning Objectives:
Describe the follow up survey sampling strategy used to support comparison between key groups. Identify key differences found between treatment and demographic groups in the Pennsylvania sample. Discuss how evaluation findings can be used for future program implementation.

Keyword(s): Tobacco, Evaluation

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a Senior Research Associate who has been part of the PA Free Quitline evaluation since 2005.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.