Online Program

Increasing workforce diversity : Using social marketing to engage minority youth

Tuesday, November 5, 2013 : 3:30 p.m. - 3:50 p.m.

Zakiya I. Ciesielczyk, BA, MBA, Wisconsin Publich Health Association, Kimberly, WI
Sarah J. Beversdorf, MPH/MSW, Wisconsin Public Health Association, Kimberly, WI
Ann Christiansen, MPH, Injury Research Center, Medical College of Wisconsin, Milwaukee, WI
Peter M. Layde, MD, MSc, Injury Research Center, Medical College of Wisconsin, Milwaukee, WI
Mary L. Czinner, Injury Research Center, Medical College of Wisconsin, Milwaukee, WI
Karl T. Pearson, Wisconsin Department of Health Services, Madison, WI
Nancy R. McKenney, RHD, MS, Office of Policy and Practice Alignment/Division of Public Health, Wisconsin Department of Health Services, Madison, WI
The U.S. faces challenging racial and ethnic health disparities. While many efforts to reduce disparities focus on individual behavior change and community system change, an additional focus can be changing the composition of the public health workforce itself. In medicine, research has demonstrated that minority patients tend to be more satisfied with medical care received from physicians that are of the same race or ethnicity. While similar evidence for the public health workforce is not available, a variety of reports, researchers and federal agencies also recommend increasing the diversity of the health workforce for a variety of reasons, including addressing disparities. As the racial and ethnic composition of our nation evolves, the public health workforce must keep pace. In many jurisdictions, the numbers of those employed in public health do not mirror those population demographics. Given that current gap, and the fact that Hispanic and African American populations are generally younger than the majority population at a time when the public health workforce is aging and retiring, we are met with an opportunity to change the face of public health. At the same time, just as the racial and ethnic composition of the population is changing, so must the strategies used to engage individuals in the field of public health. This session will share preliminary information on how a community-academic partnership and a cross-sector advisory committee will use a social marketing approach to identify minority youth barriers to starting public health careers.(239) Measure: Ongoing process and impact evaluations of the social marketing efforts This multi-sectorial initiative focuses on the importance of collaborative efforts to address health inequities.

Learning Areas:

Diversity and culture

Learning Objectives:
Explain the significance of a diverse workforce in addressing public health inequities Identify barriers that impede African American and Hispanic youth from choosing a career in public health Discuss the benefits of creating a sustainable multi-sector collaboration, inclusive of community and academic partners

Keyword(s): Minorities, Workforce

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the lead on the project and conducted the initial environmenal scan and background research on workforce and diversity as it pertains to minority youth. Additionally I conducted market research applied in developing an appropriate marketing strategy.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.