Online Program

Redefining health priorities and improving health promotion for military communities

Tuesday, November 5, 2013 : 3:00 p.m. - 3:15 p.m.

Jill Herzog, Booz Allen Hamilton, Rockville, MD
Military health care spending increased by 300% over the past decade—rising to more than $50 billion in 2012. In order to reduce costs, improve readiness and increase resilience among U.S. service members (an 85%-male population), health promotion programs are being employed to encourage healthy behaviors and lifestyles. One example is the NMCPHC Health Promotion and Wellness (HPW) Department. HPW studied federal initiatives, such as Navy's 21st Century Sailor and Marine, DoD's Total Force Fitness, MHS' Quadruple Aim and the U.S. Surgeon General's National Prevention Strategy to lay the foundation for a campaign that addresses the nation's most critical health areas as they relate to Sailors and Marines, Navy reservists and wounded warriors – Tobacco-Free Living, Preventing Drug Abuse and Excessive Alcohol Use, Healthy Eating, Active Living, Injury and Violence-Free Living, Reproductive and Sexual Health, and Psychological and Emotional Well-Being. HPW is engaging military health educators in webinars, social media and in-person outreach efforts to facilitate dissemination at the local installation level. By aligning efforts to a national health strategy, HPW streamlined communications and is helping to optimize the readiness of the total force, sustain optimal well-being, and support the resilience needed to carry out mission duties. This campaign underscores the importance of health promotion and prevention, serves as an example of localized application of national health prevention, and establishes NMCPHC's role as a critical and effective health and wellness resource.

Learning Areas:

Assessment of individual and community needs for health education
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related education

Learning Objectives:
Define priority health areas within the military. Describe significance of collaboration across federal agencies, and implementation of national strategies within a concentrated population. Evaluate benefits of military health programs that support prevention, health promotion and wellness. Assess value of streamlining communications and improving access to information.

Keyword(s): Health Promotion, Social Marketing

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Jill Herzog is an award-winning social marketer and Booz Allen Hamilton Principal, leading the social marketing capability, with more than 20 years of experience directing multi-year social marketing and health communication projects for government and corporate clients. Ms. Herzog developed several national public education campaigns reaching millions of Americans about many of the nation’s leading health issues - substance abuse prevention, mental health promotion and disease prevention. She is currently a Johns Hopkins University professor.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.