Marketing social marketing to state health departments: Formative research for improving the nation's health
Learning Areas:Administer health education strategies, interventions and programs
Chronic disease management and prevention
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Protection of the public in relation to communicable diseases including prevention or control
Social and behavioral sciences
Define 'Healthy People 2020' Health Communication and Health Information Technology (HC/HIT) Objective 13.1. Describe the challenges associated with measuring social marketing usage in state health departments' health promotion and disease prevention programs. Discuss the merits of a social marketing approach for state health departments' health promotion and disease prevention programs.
Keyword(s): Social Marketing, Health Promotion
Qualified on the content I am responsible for because: I was involved with the design and execution of the research presented herein. I am pursuing a doctoral degree in public health with a specialization in social marketing. I also worked as an epidemiologist at departments of public health for six years.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.