141st APHA Annual Meeting and Exposition

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Recorded Annual Meeting Presentations (RAMP) are now available for purchase.
Only $90 for presenters, $140 for registered attendees and $200 for non-attendees.

Online Program

294213
Miss Representation & The Mask You Live in (sneak peek) www.missrepresentation.org


Monday, November 4, 2013 : 3:02 p.m. - 3:18 p.m.

Jessca Lee, Distribution Director, Distribution, Miss Representation, Ross, CA
Miss Representation (90 min; TV-14 DL) uncovers a glaring reality we live with every day but fail to see. Written and directed by Jennifer Siebel Newsom, the film exposes how mainstream media contribute to the under-representation of women in positions of power and influence in America. The film challenges the media's limited and often disparaging portrayals of women and girls, which make it difficult for women to achieve leadership positions and for the average woman to feel powerful herself. The Mask You Live In is a two-part film series that explores America's bifurcation of gender and the extremes of masculinity imposed on our boys & men. The film series exposes the social, economic, and political ramifications of a society that encourages domination, greed, and aggression while subordinating empathy, care, and collaboration. The film series will inspire discussion, provide solutions and offer hope.

Learning Areas:

Administer health education strategies, interventions and programs
Advocacy for health and health education
Communication and informatics
Diversity and culture
Social and behavioral sciences

Learning Objectives:
Identify different types of media and understand that media communicates and teaches individuals ideas that shape our culture. Define how stereotypes of femininity and masculinity limit girls and boys. Assess the impact media has on a woman’s ability to see herself as a leader and obtain a leadership position. Analyze how behind the scenes decisions affect the way gender is represented in media and impact our culture. Identify efforts to influence positive change in media and advertising industries.

Keyword(s): Gender, Media Advocacy

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Jennifer Siebel Newsom is a filmmaker, speaker, former actress, advocate for women, girls, and families. Newsom wrote, directed, and produced the 2011 Sundance documentary Miss Representation. Newsom launched MissRepresentation.org, a call-to-action campaign and media organization established to shift people’s consciousness, inspire individual and community action and ultimately transform culture so everyone, regardless of gender, age or circumstance can fulfill their potential. Newsom received both her B.A. and M.B.A. from Stanford University.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 3348.0: Objecting to Objectification: How Girls are Portrayed in the Media (a special film festival session)