Online Program

Panel I: APHA Communication Tools for Advocacy

Sunday, November 3, 2013 : 8:30 a.m. - 9:00 a.m.

Kimberly Short, American Public Health Association, Washington, DC
Incorporating media outreach can bring tremendous value to existing advocacy efforts at the state and local levels. This presentation will discuss the basics on how local advocates can utilize a range of communication techniques, including social media engagement and traditional media outreach to enhance your priority issues. APHA communication staff with share tools the association uses to enhance visibility of its legislative priorities including Twitter, Facebook and Public Health Newswire, a health news portal created and supported by APHA.

Learning Areas:

Advocacy for health and health education
Communication and informatics
Public health or related education
Public health or related public policy

Learning Objectives:
Explain the fundamentals of media outreach and discuss how the use of media advocacy can positively influence public policy at the state, local and national levels. Describe the tools APHA utilizes to enhance visibility of its legislative priorities.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I serve as Public Affairs Coordinator at the American Public Health Association where I work on public health advocacy and communications efforts in our Government Relations and Communications departments.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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