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“healthy monday” - raising health in the workplace
By leveraging the natural tendency to focus on health behaviors at the beginning of the week, worksite wellness initiatives can boost participation levels and contribute to establishing habitual thinking about health. Building on this idea, The Monday Campaigns created “Healthy Monday,” a creative campaign adapted to encourage employees to use Monday as the day they think about their health choices and make efforts to engage in healthy behaviors.
Several large employers across the country are participating in “Healthy Monday” and using the campaign as a platform to increase participation in their worksite wellness initiatives that cover a range of health behaviors such as exercise, healthy eating, tobacco cessation, and more.
This session details how various worksites improved their programmatic outcomes using Healthy Monday and furthermore, how other organizations can replicate these successes with their own employees by leveraging the “Monday Effect” to successfully disseminate health communications and improve programmatic outcomes.
Communication and informatics
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Learning Objectives:
Describe the development and success of the “Healthy Monday” campaign
Describe the various wellness programs’ experiences with “Healthy Monday” and how it
contributed to successful programmatic outcomes.
Discuss ways in which other program developers and researchers can leverage the “Monday
Effect” to improve and expand their own worksite wellness programs.
Keywords: Worksite, Communication
Qualified on the content I am responsible for because: As the Program and Research Director at The Monday Campaigns, Morgan Johnson has been involved
with pilot recruitment, program implementation, and campaign evaluation for Healthy Monday, and can speak in
detail about it. She has her MPH and a background in health communications and public health research
in the various areas of public health.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.