142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

297410
Conceptualization of a Breastfeeding Friendly Community

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Tuesday, November 18, 2014

Paige Hall Smith, PhD , Center for Women's Health and Wellness, School of Health and Human Sciences, UNC Greensboro, Greensboro, NC
Background

Conceptualizing a Breastfeeding Friendly Community (BFC) is an important step in identifying what it will take to develop communities where all women are able to breastfeed and all babies have access to human milk.  This can be challenging since communities around the world differ significantly by level of development, culture, religion, resources, gender roles, and labor markets. The goal of this study was to develop a robust conceptualization of a BFC that has global relevance. 

Methods

We used Delhi Methodology to obtain the opinion of experts around the world. In Round 1 we gathered qualitative data on what our experts believed constituted BFC (23 people/18 countries); we used these data to develop a quantitative survey that was again administered to global experts (35 people/21 countries).

Results

We summarized the Round 1 results into 8 key conditions that are important to the development of a BFC; each condition has associated objectives and strategies that might be necessary to its achievement.  We learned from Round 2 that most respondents, despite coming from diverse settings, are in agreement with the 8 conditions and key objectives.  It is notable that there times when the objectives and/or strategies that might help achieve one condition are in conflict with those used to achieve a different one; it is also the case that the conditions themselves may be in conflict at times. Hence, there are both synergies as well as tensions imbedded in the conditions, objectives and strategies. These embedded tensions make achieving a BFC challenging.

Learning Areas:

Assessment of individual and community needs for health education
Systems thinking models (conceptual and theoretical models), applications related to public health

Learning Objectives:
Describe the key conditions necessary to create a breastfeeding friendly community Analyze the tensions and synergies embedded in these conditions.

Keyword(s): Breastfeeding, Women's Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Designing this study and analyzing the data
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.