142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

What Makes a Best Babies Zone? Evaluating a Multi-sector, Place Based Initiative

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Tuesday, November 18, 2014 : 12:45 PM - 1:00 PM

Cheri Pies, MSW, DrPH , School of Public Health, UC Berkeley School of Public Health, Berkeley, CA
Kym Dorman, MPH , Vice President, Davis, Harder + Company Community Research, Davis, CA
Kallista Bley, MPH , Harder+Company Community Research, Davis, CA, CA
The Best Babies Zone is a three year pilot initiative, funded by the W.K. Kellogg Foundation, with the goal of reducing infant mortality using a place-based, multi-sector approach.  The Best Babies Zone works in neighborhoods across three U.S. cities (Cincinnati, Ohio; Oakland, California; and New Orleans, Louisiana), in coordination with a backbone organization at the University of California Berkeley School of Public Health, to reach this goal and to ultimately achieve community transformation so that every child in the zone is born healthy and into a thriving community.  This session will highlight the evaluation of the Best Babies Zone, focusing on the specific methods employed to evaluate our place-based, multi-sector work, and sharing some of the preliminary data from our early learning interviews and community initiative survey.  We will reflect on some of the challenges encountered during the design and implementation of the evaluation and how we overcame them.   We will also present some of the strengths of employing a place-based, multi-sector approach to address infant mortality and community transformation.

Learning Areas:

Conduct evaluation related to programs, research, and other areas of practice
Implementation of health education strategies, interventions and programs

Learning Objectives:
Explain the methods being used to evaluate the Best Babies Zone Initiative, a 3-year place-based, multi-sector project. Identify the challenges to evaluating a multi-sector, place-based initiative. Identify the strengths of employing a place-based multi-sector approach to achieve community transformation and improve birth outcomes.

Keyword(s): Evaluation, Maternal and Child Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Principal Investigator for the Best Babies Zone Initiative. I am a Clinical Professor at UC Berkeley School of Public Health where I am the Director of the MCH Program. One of my areas of research is the practical application of the Life Course Theory.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.