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From casual activist to parent on a mission: Lessons learned in a three-year pilot; training parents as vaccination advocates
Tuesday, November 18, 2014
: 12:30 PM - 12:50 PM
Todd Faubion, PhD
,
Immunization Program, WithinReach, Seattle, WA
Jennie Schoeppe, MPH, MS
,
Group Health Research Institute: Center for Community Health and Evaluation, Seattle, WA
Clarissa Hsu, PhD
,
Group Health Research Institute: Center for Community Health and Evaluation, Seattle, WA
Research demonstrates that second to a doctor’s recommendation, social networks are a strong leading influence on parents’ vaccine decision making. Based on this, Vax Northwest, a public-private partnership led by WithinReach, undertook a three-year community engagement intervention called the Immunity Community to test whether parents who vaccinate could be provided the training, tools, and technical assistance to be successful as advocates in their own communities to influence their hesitant peers. The goal of the Immunity Community intervention is to increase conversations about the positive aspects of vaccination and to encourage parents to embrace vaccination as a community priority. Evaluation findings thus far suggest that parents who vaccinate can be mobilized and engaged as advocates given the appropriate resources and support. This presentation will detail lessons learned in working with and retaining parent advocates over the past three years including strategies for recruitment, training, ongoing supervision, management and program evaluation.
Learning Areas:
Advocacy for health and health education
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Learning Objectives:
Describe lessons learned in a three year intervention that engages parents to advocate in favor of immunizations in their community.
Keyword(s): Advocacy, Immunizations
Presenting author's disclosure statement:Qualified on the content I am responsible for because: I have a masters in public health from the University of WA in the Community Oriented Public Health Practice Program. I have been working on public health initiatives for the past 14 years and specifically working on immunization related research and program implementation for the past 4 1/2 years.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines,
and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed
in my presentation.