142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

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Mapping Community Needs: Using visual analytics software to identify geographic areas in need of community benefit programming

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Tuesday, November 18, 2014

Nicole F. Kozma, MPH , Child Health Advocacy and Outreach, St. Louis Children's Hospital, St. Louis, MO
Catherine Rains, MPH , Child Health Advocacy and Outreach, St. Louis Children's Hospital, St. Louis, MO
Anyah Land, MPH , Child Health Advocacy and Outreach Department, St. Louis Children's Hospital, St. Louis, MO
Greta Todd, MA , Child Health Advocacy and Outreach Department, St. Louis Children's Hospital, St. Louis, MO
An urban pediatric hospital provides community health promotion programs including free medical services and health education. Medical services include asthma education and treatment, dental exams and restorative care, and a mobile medical clinic providing vaccinations, growth analysis, and screening for blood lead level, iron deficiency anemia, vision and hearing impairment. Health education services include weight management and nutrition education, home and vehicle safety education, car seat installation and pedestrian safety education.

As part of the hospital’s community health needs assessment and subsequent strategic planning, the hospital sought to visualize where services were being provided by hospital outreach compared to other agencies in the area. Tableau software was used to visualize areas of highest need and pinpoint areas that have a gap in health services. The location of community services for the hospital and other agencies in the area who provide comparable services were shown on a map overlaid with median household income and population demographics.

The results show that hospital outreach programs are unique in the community and are currently being offered in locations of high need. Areas of expansion or partnership were also highlighted, including services to rural and suburban areas that are greater than 25 miles away from the hospital. This project is used in conjunction with the hospital’s community health needs assessment to determine areas that have the greatest need of services and has helped to justify current and future funding for hospital outreach programs.

Learning Areas:

Administer health education strategies, interventions and programs
Assessment of individual and community needs for health education
Communication and informatics
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Program planning

Learning Objectives:
Demonstrate how to use GIS software (Tableau) to support a community health needs assessment. Discuss ways to combine and leverage public health data with program data to highlight areas of community need.

Keyword(s): Community Health Assessment, Geographic Information Systems (GIS)

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Nicole Kozma is a Manger for the Child Health Advocacy and Outreach department at St. Louis Children’s Hospital. She manages department operational needs, injury prevention programs and obesity prevention programs. Ms. Kozma has over fifteen years of experience in the field of public health.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.