142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

301288
Addressing Cancer Health Disparities through Community Assessment and Action: Impact of a Faith-Based Community-Academic Partnership in South Carolina

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Wednesday, November 19, 2014

Deeonna Farr, MPH CHES , Cancer Prevention and Control Program, University of South Carolina, Arnold School of Public Health, Columbia, SC
Kimberly Comer, MPH , Cancer Prevention and Control Program, University of South Carolina, Columbia, SC
Heather M. Brandt, PhD, CHES , Cancer Prevention and Control Program, University of South Carolina, Columbia, SC
Swann Arp Adams, PhD , College of Nursing, University of South Carolina, Columbia, SC
John R. Ureda, DrPH , Insights Consulting, Inc., Columbia, SC
Deloris Williams, RN, BSN, MSN, PhD , Carolina Community Based Health Supports Networks, Columbia, SC
Dolores Scott, MEd , Woman's Baptist Education and Missionary Convention, State Baptist Young Woman's Auxiliary, State Park, SC
Rachel Mayo, PhD , Department of Public Health Sciences, Clemson University, Clemson, SC
Dawnyea Jackson, MS, PhD , Department of Health Promotion, Education, and Behavior, University of South Carolina, Columbia, SC
Wanda Green, BS, CHES , State Baptist YWA Health Ministry, Columbia, SC
James R. Hebert, ScD , Arnold School of Public Health, University of South Carolina, Columbia, SC
Faith-based partnerships are a promising strategy to reduce cancer disparities in hard to reach populations. The State Baptist Young Women’s Auxiliary Health Ministry (YWA) of the South Carolina's Women’s Baptist Education and Missionary Convention in partnership with the South Carolina Cancer Disparities Community Network-II (SCCDCN-II), one of 23 Community Network Program Centers funded by the National Cancer Institute, conducts research, training and outreach activities in rural African American communities across the state. The YWA has administered 3,073 surveys since 2006 as part of a continuous needs assessment. Survey data (64% of women completed annual mammograms) and advances in cancer prevention science were used to set priorities for outreach efforts. Outreach activities include the delivery of three cancer educational programs: the SC Witness Project (breast and cervical), Prostate Cancer Screening: Is It Right For Me, and Cancer Health Disparities: What You Need to Know (breast, cervical, colorectal, prostate). A lay health advisor model was employed to enhance organizational capacity, program sustainability, and dissemination. From July 2012 to June 2013, the three initiatives trained 49 lay health advisors and conducted 80 community presentations reaching 3,642 AA community members. These initiatives have improved participants’: cancer screening knowledge (Witness +4%, Prostate +98%, Cancer Health Disparities +1%), intention to engage in cancer screening activities (Witness 99%, Cancer Health Disparities 97%) and intention to spread this knowledge in their communities (Witness 99%, Cancer Health Disparities 86%). The faith-based partnership has effectively assessed and responded to community needs regarding cancer prevention and control activities.

Learning Areas:

Administer health education strategies, interventions and programs
Assessment of individual and community needs for health education
Implementation of health education strategies, interventions and programs

Learning Objectives:
Describe the cancer prevention behaviors in a rural African American population experiencing cancer health disparities Describe activities of a faith-based community-academic partnership to address cancer disparities Evaluate the impact of a faith-based community-academic partnership on cancer screening knowledge and behavioral intention in a rural African American population

Keyword(s): Community-Based Research (CBPR), Health Disparities/Inequities

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present because I have worked with a faith based community to design and conduct activities to reduce cancer disparities. I have studied and applied the principles of CBPR in the context of cancer disparities.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.