142nd APHA Annual Meeting and Exposition

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Immunization Video Contest: A tool to engage New Jersey adolescents and their peers in health promotion

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Sunday, November 16, 2014

Arpita Jindani, MSW, MA - Health Communication , Partnership for Maternal and Child Health of Northern New Jersey, Newark, NJ
Jane Sarwin, MPH , Partnership for Maternal and Child Health of Northern New Jersey, Newark, NJ
Background: New Jersey’s 2012 National Immunization Survey among Adolescents indicates the state exceeds national rates for Tetanus, Diphtheria and Pertussis (Tdap) and Meningococcal vaccination but falls below for recommended HPV 3-dose series completion. To raise awareness about the importance of adolescent immunizations, the New Jersey Department of Health (NJ DOH) collaborated with the Partnership for Maternal and Child Health of Northern New Jersey (Partnership) to design and implement Protect Me With 3 (PMW3) video contest.

Methodology: A statewide 30-second immunization video contest was held online from September - December 2013. The contest challenged NJ pre-teens (11-14) and teens (15-18) to create 30-second videos detailing symptoms and prevention of pertussis, meningococcal disease or human papilloma virus (HPV). Students submitted videos adhering to contest rules. Video were screened internally and opened for public voting. Based on votes, a grand prize winner and runner-up in each category was awarded. Also, the teacher with the most student video submissions received a prize.

Results: 36 video submissions were received. Ten finalist videos had 10,566 web page views and 2,795 votes were cast. PMW3 Facebook likes went from 34 to 400 afterwards. Contest generated over 90 media placements on NJ online news outlets.

Conclusions: Participants used social media to promote their videos and raise awareness among peers. HPV emerged to be a topic of primary interest among adolescents based on higher number of HPV video submissions. Since our website generated high traffic this year we plan to transform it into an education and awareness focused resource in 2014.

Learning Areas:

Other professions or practice related to public health
Program planning
Protection of the public in relation to communicable diseases including prevention or control

Learning Objectives:
Design an immunization promotion campaign for adolescents. Identify key adolescent stakeholders. Name social media platforms that are effective in communicating with adolescents. List best practices for implementing a video contest.

Keyword(s): Health Promotion and Education, Immunizations

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: For the past two years I have been the program manager for Protect Me with 3 campaign. My educational background is in Health Communications. In addition to that, using media for health promotion has been my primary interest.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 2043.0: Promoting Health and Preventing Disease through Screening and Vaccination