303358
MoGro: A mobile grocery story to increase food security and food access among indigenous communities of the American Southwest
A long-standing partnership between the Johns Hopkins Center for American Indian Health (JHCAIH) and the Pueblo communities of the American Southwest led to investigating and addressing food insecurity and food inaccessibility. A baseline of 54% of surveyed households in one Pueblo community reported food insecurity, while 44% reporting that fresh fruits and vegetables were not usually available.
APPROACH
In response to 96% of surveyed Santo Domingo Pueblo residents and 98% of San Felipe Pueblo residents indicating a need for a mobile grocery service, JHCAIH, in partnership with the Santo Domingo Community Advisory Board, the Schnieders family, La Montañita Co-Op, and local communities, launched a mobile grocery (MoGro) in April 2011. MoGro service expanded to six communities by November 2012. Household surveys were conducted in Santo Domingo and San Felipe Pueblo between April 2011 and January 2013, and a Customer Experience Survey was administered to customers at all six sites in December 2013 and February 2014.
RESULTS
Results of MoGro’s impact on food security and food availability from both the household surveys and customer experience surveys will be shared. Preliminary findings include:
- Significant declines (46% to 28%, p=.05) of surveyed San Felipe MoGro shoppers cutting the size of their meals due to a lack of money for food.
- 93% of survey respondents reported that MoGro has made it easier to access healthy foods.
DISCUSSION
MoGro is a promising, innovative community-based initiative to holistically address food insecurity and food availability that could be adapted to address food desserts in other communities.
Learning Areas:
Conduct evaluation related to programs, research, and other areas of practiceDiversity and culture
Implementation of health education strategies, interventions and programs
Learning Objectives:
Describe how place impacts food access and food security in the American Southwest.
Explain a community-based initiative to improve food access and food security through the use of a mobile grocery store.
Assess the impacts of a mobile grocery service in three indigenous communities.
Keyword(s): Native Americans, Food Security
Qualified on the content I am responsible for because: I have conducted all data analyses for the MoGro evaluation, including baseline surveys, follow-up household surveys, and customer experience surveys.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.