142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

Positively!: Developing an HIV Self-Management Multi-Media Education Program

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Tuesday, November 18, 2014 : 12:45 PM - 1:00 PM

Evelyn Bradley, DrPH , Bureau of HIV/STD Services, Ryan White Program, Baltimore City Health Department, Baltimore, MD
Yvonne Kingon, RN, MSN, CPNP , Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD
Suzy Shaw, Educational Media Developer , SOBO Productions, Annapolis, MD
Issue: People living with HIV/AIDS (PLWH) face obstacles to managing life with a complex incurable disease, requiring strict medication adherence.   Avoiding premature death requires lifelong collaboration between PLWA and their medical providers.  Multi-media education programs (MMEPs) effectively communicate key health messages to people at all health literacy levels.  Over 18,000 people in Baltimore have been diagnosed with HIV.  No comprehensive HIV MMEP was available to share with PLWH in Baltimore.

Description: A consumer, a provider, the author and producer, will describe the process of developing an HIV MMEP.  Positively! uses a combination of testimonials, filmed messages (primarily acted by Baltimore PLWH and providers), and animation, in short video segments that clearly communicate key HIV messages employing health literacy concepts.  Positively! is a resource for people with HIV, and can be used as a discussion aid for HIV providers and their clients.  Positively! includes links to additional resources.

Lessons Learned:  We will present how we involved consumers, providers, health educators, health literacy experts and media experts in the process.  We will share segments of Positively!, and engage in dialogue with attendees on the MMEP.   

Recommendations:  We will present tips for others to successfully develop similar educational materials, including involving consumers, navigating administrative barriers, and working with subcontractors.  We will discuss plans to disseminate and evaluate the MMEP in Baltimore.  We will provide access to Positively! to session attendees, asking them for feedback on its use for their populations, and for their recommendations for future development.

Learning Areas:

Chronic disease management and prevention
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs

Learning Objectives:
Demonstrate results of multi-year development of HIV self-management Multi Media Education Program (MMEP). Explain steps, and success factors involved in developing an HIV MMEP involving consumers, health educators, health literacy experts, and providers. Discuss challenges of developing a compelling HIV self-management MMEP: navigating bureaucratic obstacles, developing compelling messages, incorporating health literacy concepts.

Keyword(s): HIV/AIDS, Self-Management

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I hold a DrPH, and have worked in HIV for eight years, 2 with consumer groups and six in HIV quality assurance. As part of our program's health literacy initiatives, supported by a National Quality Center Fellowship, I convened a panel to identify key HIV self-managemnt messages and effective media to convey the messages. I developed scripts, obtained funding approval, selected a producer, and guided production of an HIV Multi-media Education Program.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.