142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

Cultivating prevention champions: Making the case to local elected officials

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Tuesday, November 18, 2014 : 8:50 AM - 9:10 AM

Sana Chehimi, MPH , Prevention Institute, Oakland, CA
Sandra R. Viera, MPA , Prevention Institute, Oakland, CA
Diana Rivera, BA , Prevention Institute, Oakland, CA
Lily Swartz, BA , Prevention Institute, Oakland, CA
Linda M. Shak, MSW , Prevention Institute, Oakland, CA
At a time of growing concern about chronic disease linked to poor access to healthy food and opportunities for physical activity, communities are finding solutions to create healthy environments through innovative prevention policies. Advancing prevention requires strategic approaches that leverage partnerships between many sectors and agencies, and public health administrators and leaders are uniquely positioned to build a robust coalition that includes local elected officials, community residents, and other community partners.

With funding from the American Public Health Association's National Dissemination and Support Initiative of the Community Transformation Grant (CTG) Program, Prevention Institute conducted a series of key informant interviews with local elected officials at the city, county and school district levels, who are advancing prevention efforts in their own communities. Building upon these findings and Prevention Institute’s expertise in community prevention, this interactive session will provide participants with core skills, best practices, and resources to engage local elected officials in advancing environmental change efforts and prevention policies that reflect the priorities of community residents and create healthy communities.

The presenter will discuss the importance of educating local elected officials about the value of prevention and share messaging tactics and framing techniques. The session will also highlight key media advocacy resources and examples of successful prevention initiatives that have transformed local communities, including efforts to improve walkability and the built environment; strengthen access to parks, recreation facilities, and open spaces; and promote access to healthy food retail.

Learning Areas:

Advocacy for health and health education
Chronic disease management and prevention
Communication and informatics
Implementation of health education strategies, interventions and programs
Other professions or practice related to public health
Public health or related public policy

Learning Objectives:
Discuss strategies of successfully engaging and communicating the value of prevention to local elected officials and staff; Design messaging tactics designed to resonate with local officials; Identify best practices for educating elected officials about community health priorities through direct interactions, media advocacy; new media; and case studies.

Keyword(s): Advocacy, Communication

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Program Director with Prevention Institute, a non-profit national center dedicated to improving community health and equity through effective primary prevention. I staff Prevention Institute’s Washington, DC office where I direct projects that advance the momentum and understanding of community prevention practice through training and technical assistance on advocacy and communications.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.