142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

304938
Evaluating the RD Parent Empowerment Program: A pragmatic approach within real-world constraints

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Monday, November 17, 2014 : 10:50 AM - 11:10 AM

Amanda S. Birnbaum, PhD, MPH , Department of Health & Nutrition Sciences, Montclair State University, Montclair, NJ
Rosa K. Hand, MS, RDN, LD , Academy of Nutrition and Dietetics, Chicago, IL
Betty Jean Carter, MS , Healthy Children Healthy Futures, Healthy Directions, Huntington, NY
Lisa Medrow, RDN, LD , Academy of Nutrition and Dietetics Foundation, Chicago, IL
Katie Brown, Ed.D., RDN, LD , Academy of Nutrition and Dietetics Foundation, Chicago, IL
Background: Concern about the national crisis of poor diet and physical inactivity sparks strong interest in local interventions. Evaluating and disseminating results of such interventions is vital for informing future practice and maximizing funding efficiency. Yet evaluation is hampered by substantive challenges, including: limited budgets, participant burden, and measurement and IRB issues. This presentation describes a pragmatic evaluation approach developed within these challenges, for a community-based family nutrition initiative.

Methods: The RD Parent Empowerment Program was a workshop series promoting healthy family food and activity practices, implemented in lower-income neighborhoods in 4 cities. Funding was primarily for program delivery; to make evaluation feasible from the outset, we adopted guiding principles: efficiently use limited resources (funding and participants’ time); maximize validity using multiple methods; and focus on key intervention goals and targets.

Results: Applying these principles, we developed a mixed-methods evaluation, combining quantitative pre-post data generated within the intervention itself (self-assessments of family environment and practices), with qualitative data from focus groups with parents and leaders, conducted by experienced local moderators after programming ended. Pre-post self-assessment scores improved significantly, with corroborative evidence provided in both parent and leader focus groups.

Conclusions: The pragmatic evaluation design yielded informative results. Although not without limitations, this may offer a feasible approach to evaluating local programs and disseminating results absent research/extensive evaluation funds. Moreover, external validity may be a strength of this approach. Refining such pragmatic designs may facilitate more widespread program evaluation, and advance discussions about the nature of evidence demanded for effective programming.

Learning Areas:

Conduct evaluation related to programs, research, and other areas of practice
Diversity and culture
Public health or related education

Learning Objectives:
Identify three key challenges in evaluating community programs to promote healthy eating and physical activity, within constrained budgets. Describe key strengths and weaknesses of different resource-conserving approaches to evaluating program impact. Formulate a pragmatic evaluation plan that maximizes sensitivity and validity while minimizing costs and participant burden.

Keyword(s): Community Health Programs, Evaluation

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have over 15 years of experience evaluating community- and school-based health education and health promotion programs. I have participated in program planning and evaluation efforts in large-scale research studies and small-scale community initiatives, teach program planning and evaluation to graduate public health students, and frequently serve as a peer-reviewer of manuscripts describing such evaluations.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.