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Evaluating the RD Parent Empowerment Program: A pragmatic approach within real-world constraints
Methods: The RD Parent Empowerment Program was a workshop series promoting healthy family food and activity practices, implemented in lower-income neighborhoods in 4 cities. Funding was primarily for program delivery; to make evaluation feasible from the outset, we adopted guiding principles: efficiently use limited resources (funding and participants’ time); maximize validity using multiple methods; and focus on key intervention goals and targets.
Results: Applying these principles, we developed a mixed-methods evaluation, combining quantitative pre-post data generated within the intervention itself (self-assessments of family environment and practices), with qualitative data from focus groups with parents and leaders, conducted by experienced local moderators after programming ended. Pre-post self-assessment scores improved significantly, with corroborative evidence provided in both parent and leader focus groups.
Conclusions: The pragmatic evaluation design yielded informative results. Although not without limitations, this may offer a feasible approach to evaluating local programs and disseminating results absent research/extensive evaluation funds. Moreover, external validity may be a strength of this approach. Refining such pragmatic designs may facilitate more widespread program evaluation, and advance discussions about the nature of evidence demanded for effective programming.
Learning Areas:
Conduct evaluation related to programs, research, and other areas of practiceDiversity and culture
Public health or related education
Learning Objectives:
Identify three key challenges in evaluating community programs to promote healthy eating and physical activity, within constrained budgets.
Describe key strengths and weaknesses of different resource-conserving approaches to evaluating program impact.
Formulate a pragmatic evaluation plan that maximizes sensitivity and validity while minimizing costs and participant burden.
Keyword(s): Community Health Programs, Evaluation
Qualified on the content I am responsible for because: I have over 15 years of experience evaluating community- and school-based health education and health promotion programs. I have participated in program planning and evaluation efforts in large-scale research studies and small-scale community initiatives, teach program planning and evaluation to graduate public health students, and frequently serve as a peer-reviewer of manuscripts describing such evaluations.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.