142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

Men on a Mission: Engaging young men in sexual and relationship health

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Monday, November 17, 2014 : 2:30 PM - 2:50 PM

Colin Adamo , Health & Social Equity, Advocates for Youth, Washington, DC
The focus of this presentation will be to encourage participants to reimagine how health educators and public health programs can engage young men in sexual and reproductive health promotion. It will begin with a brief overview of how conventional efforts conceptualize adolescent and young male’s sexuality and convey sexual messages. It will then analyze how these traditional efforts succeed and fall short. From there I will provide examples of innovative programs, including the work of Advocates for Youth and our partners, which seek to help young men adopt healthy behaviors by taking interpersonal interactions and health readiness from the abstract and providing clear coaching around informed decision making and health practices. Finally, this presentation will conclude with a walkthrough of the Men On A Mission Challenge Campaign activities and materials that provide young men with information, activities, and activist opportunities to develop young men that make responsible and respectful decisions regarding the sexual health of themselves and their partners.

Learning Areas:

Administer health education strategies, interventions and programs
Advocacy for health and health education
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs

Learning Objectives:
Explain limitations of conventional campaigns intended to engage men in issues related to sexual health promotion or healthy relationships. Discuss innovative means in communicating with young men in sexual health promotion and developing positive behavior in sex and relationships Compare the educational approach of traditional sex education campaigns to the interactive Men On A Mission online educational tool and social media campaign. Describe how young men can participate as activists and supporters of the Men On A Mission campaign and it's educational materials.

Keyword(s): Youth, Sexual Risk Behavior

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have served as sexual health educator for 7 years. I developed the first website designed specifically for heterosexual high school aged men on sex and relationships. I serve on the sexual health advisory board for Trojan brand condoms to advise on outreach to young people. I am responsible for all young men's sexual health technical assistance and content produced by Advocates for Youth.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
Trojan Brand Condoms Condom Technology and Distribution Advisory Committee/Board

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.