Super Storm Sandy: The Development of a Web Based Media Site for Recruitment of Research Participants

Background:  Natural disasters, such as hurricanes, can have a substantial impact on the mental health and coping abilities of those affected by the disaster. In October 2012, the communities and towns along the New Jersey Coast were devastated by Hurricane Sandy.  During that time, many were without power, gasoline, and food for several weeks. Social media, such as Facebook, became a primary resource for posting information in the hours, days, and months after the storm. Web based media sites were used by the survivors to gather information, community resources, and continues to be used to receive support through the rebuilding period. The purpose of this project was to develop a web based media site to use for the recruitment of participants affected by Super Storm Sandy and to serve as a link to an online survey.   

Method: A Facebook page was created for the research team discussing the project, introducing team members, and allowing the team to post the survey on the dedicated page.

Results: The Facebook page was created in December, 2013 and successfully launched in January, 2014. As of February 12^th there have been approximately 27 likes, two shared comments, and one direct message to the Facebook page. The paged has also been “shared” with other Facebook pages related to the Storm relief and resources.   

Conclusion: The development of the Facebook page was successful and has positive results. The convenience of having a Facebook page allowed easy access to those directly and indirectly impacted by the storm.