142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

Super Storm Sandy: The Development of a Web Based Media Site for Recruitment of Research Participants

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Sunday, November 16, 2014

Elizabeth Davis, Undergraduate Student , College of Nursing, Rutgers University, New Brunswick, NJ
Margaret Quinn, DNP, RN , College of Nursing, Rutgers University, Newark, NJ
Sarah Kelly, PhD, RN , College of Nursing, Rutgers, The State University of New Jersey, Newark, NJ
Background:  Natural disasters, such as hurricanes, can have a substantial impact on the mental health and coping abilities of those affected by the disaster. In October 2012, the communities and towns along the New Jersey Coast were devastated by Hurricane Sandy.  During that time, many were without power, gasoline, and food for several weeks. Social media, such as Facebook, became a primary resource for posting information in the hours, days, and months after the storm. Web based media sites were used by the survivors to gather information, community resources, and continues to be used to receive support through the rebuilding period. The purpose of this project was to develop a web based media site to use for the recruitment of participants affected by Super Storm Sandy and to serve as a link to an online survey.   

Method: A Facebook page was created for the research team discussing the project, introducing team members, and allowing the team to post the survey on the dedicated page.

Results: The Facebook page was created in December, 2013 and successfully launched in January, 2014. As of February 12th there have been approximately 27 likes, two shared comments, and one direct message to the Facebook page. The paged has also been “shared” with other Facebook pages related to the Storm relief and resources.   

Conclusion: The development of the Facebook page was successful and has positive results. The convenience of having a Facebook page allowed easy access to those directly and indirectly impacted by the storm.

Learning Areas:

Communication and informatics
Public health or related nursing

Learning Objectives:
Describe the process for the development of a web based media site.

Keyword(s): Social Services, Social Media

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have worked with Dr. Quinn, who is completing research related to natural disasters and the effect it has on youth. Also, Dr.Kelly is an expert on research dealing with vulnerable populations
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.