142nd APHA Annual Meeting and Exposition

Home Events & Meetings Annual Meeting Schedule & Program

Online Program

Annual Meeting Recordings are now available for purchase

308246
Implementing a Patient Education Model to Advance Integrative Medicine Usage

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Tuesday, November 18, 2014

Steven Szydlowski, DHA, MBA, MHA , Health Administration and Human Resources, University of Scranton, Scranton, PA
Daniel West Jr., PhD , Health Administration and Human Resources, University of Scranton, Scranton, PA
The presenters will explain how an integrative care education model is used to meet patient needs and wants. A fifteen-year case study is shared with the audience to discuss successes, failures, and sound business practices used to sustain an outpatient integrative care center in Northeastern Pennsylvania. The presenters also describe the clinical model and the various complementary and alternative medicine modalities that served as the foundation for patient-centered care. Marketing strategies used in creating awareness and demand in the community for comprehensive services are discussed. The presenters discuss niche marketing strategies founded on principles of patient advocacy. Regional socio-economic factors are discussed to help generalize at a global level on how integrative medicine clinics can be sustained. Future trends and implications from the Affordable Care Act are discussed on how integrative medicine centers can capitalize on business development.

Learning Areas:

Advocacy for health and health education
Communication and informatics
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Program planning
Public health or related education

Learning Objectives:
Explain the patient education model for advancing the consumer use of integrative medicine in Northeastern Pennsylvania. Describe strategies to overcome challenges of primary care provider and consumer knowledge of complementary and alternative therapies. Demonstrate how the patient education model is used for market development in Northeastern Pennsylvania. Analyze consumer buying behavior as it pertains to purchasing non-covered health services.

Keyword(s): Alternative and Complementary Health, Marketing

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Dr. Steven Szydlowski holds a full-time faculty position at the University of Scranton. He has earned a doctoral degree in health administration and leadership from the Medical University of South Carolina and two Master’s degree. He is well published in peer reviewed journals and presented at national and international conferences. His expertise is small business turnarounds and business strategy. Steven has held various leadership positions in hospitals, physician practices, and community health initiatives.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 4379.0: Education, Evaluation and Usage of Integrative, Traditional and Complementary Health Practices