142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

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Calculate your program's health and financial impact using EPA's value proposition tool

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Monday, November 17, 2014 : 2:50 PM - 3:10 PM

Brenda Doroski , Office of Radiation and Indoor Air, Indoor Environments Division, Environmental Protection Agency, Washington, DC
Laureen Burton, MPH , Indoor Environments Division, Environmental Protection Agency, Washington, DC
The growing evidence and support for the link between health and housing, coupled with increased competition for limited funding, calls for a shift to a holistic, coordinated approach to assessing potential health risks in homes.  Successful and sustainable implementation of these programs depends on strong partnerships and an ability to succinctly demonstrate the financial and social impact of preventive, public health interventions. Borrowing from the business world, a value proposition for the health sector converts program outcome and cost data for evidence-based activities into a persuasive pitch that inarguably demonstrates value.

EPA’s simple-to-use value proposition tool – developed over a decade of working with community-based asthma programs in disadvantaged populations – is designed to help programs calculate their impact and create a compelling statement about their program.  The process is quick and the result is revealing. Community-based programs can benefit from using it for self-assessment, as a tangible way to introduce themselves to new partners and to secure funding for their public health interventions. 

Real examples, expert answers to common questions and guidance to personalize a value proposition to a program’s unique situation are available on AsthmaCommunityNetwork.org. The online tool includes shortcuts that save less resourced programs time, such as by linking to CDC data on the typical costs to treat asthma patients. During this presentation participants will use real cost and health outcome data to create a value proposition statement, such as: For $368,820, my program will reduce hospitalizations by 58 percent for 270 pediatric patients and generate $5,144,600 in health cost savings during the next 3 years.

Learning Areas:

Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs

Learning Objectives:
Describe the benefits of calculating a value proposition. Identify the necessary data and steps to develop a value proposition for a community-based health program. Formulate a compelling "elevator pitch" that highlights the program's value for the public health interventions delivered within a community.

Keyword(s): Healthy Housing, Community Health Programs

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a chemist/toxicologist for the US EPA's Indoor Environments Division since 1998.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.