309513
Hidden tobacco marketing to youth: Exposure to tobacco coupons and its effects
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Methods: We examined the prevalence of receiving tobacco coupons in the past 30 days among a US nationally representative sample of middle and high school students (n=24203). Characteristics of those who received these coupons and associations between receiving these coupons and psychosocial factors related to smoking were assessed. Weighted multivariate logistic regression models were used.
Results: 13.5% of the sample (10.6% among non-smokers and 41.3% among smokers) reported receiving tobacco coupons in the past 30 days. Native Americans (vs. non-Hispanic Whites) and those who live with tobacco users (vs. not living with tobacco users) were more likely to have received these coupons (p<0.05). Youth who received these coupons, compared with those who did not receive, were less likely to agree that all tobacco products are dangerous. Youth non-smokers who received the coupons were more likely than those who did not to be susceptible to cigarette smoking (p<0.05).Youth smokers who received these coupons were less likely than those who did not to feel very confident in quitting cigarettes completely, but were more likely to have purchased cigarettes in the past 30 days (p<0.05). These associations were independent of exposure to tobacco advertising.
Conclusions: An unacceptably high proportion of US youth was exposed to tobacco coupons, and the exposure was associated with predictors of smoking initiation and cessation in youth.
Learning Areas:
EpidemiologyPublic health or related public policy
Social and behavioral sciences
Learning Objectives:
Describe the prevalence of exposure to tobacco coupon marketing among US youth;
Compare the prevalence of this exposure among different groups of US youth;
Evaluate the potential influence of this exposure on youth smoking.
Keyword(s): Tobacco Control, Adolescents
Qualified on the content I am responsible for because: I have been principal or co-investigators on several grants funded by the National Institutes of Health and ClearWay Minnesota (a non-profit organization aims at reducing the harm of tobacco use in Minnesota). My scientific interest focuses on understand the effect of tobacco marketing and develop counter marketing strategies.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.