142nd APHA Annual Meeting and Exposition

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309932
Racial/Ethnic and Income Disparities in Child and Adolescent Exposure to Food and Beverage Television Ads across U.S. Media Markets

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Tuesday, November 18, 2014 : 8:50 AM - 9:10 AM

Roy Wada, PhD , Institute for Health Research adn Policy, University of Illinois at Chicago, Chicago, IL
Lisa M. Powell, PhD , Institute for Health Research and Policy, University of Illinois at Chicago, Chicago, IL
Shiriki K. Kumanyika, PhD, MPH , Department of Biostatistics & Epidemiology; African American Collaborative Obesity Research Network (AACORN), University of Pennsylvania School of Medicine, Philadelphia, PA
Audio (mp3) recording Recorded Presentation (mp4)
Obesity prevalence and related health burdens are greater among U.S. racial/ethnic minority and low-income populations. Targeted advertising may contribute to disparities. Designated media area (DMA) spot television ratings were used to assess differences in child/adolescent exposure to food-related advertisements across media markets based on DMA-level racial/ethnic and income characteristics. Controlling for unobserved DMA-level factors and time trends, child/adolescent exposure to food-related ads, particularly for sugar-sweetened beverages and fast-food restaurants, was significantly higher in areas with higher proportions of black children/adolescents and lower-income households.  Geographically targeted TV ads are important to consider when assessing obesity-promoting influences in black and low-income neighborhoods.

Learning Areas:

Other professions or practice related to public health
Public health or related laws, regulations, standards, or guidelines
Public health or related public policy
Public health or related research

Learning Objectives:
Evaluate location-based racial/ethnic and income disparities in exposure to food and beverage television advertising for child and adolescents.

Keyword(s): Health Disparities/Inequities, Environmental Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been an investigator in multiple federally funded grants examining the effects of environmental disparities on health disparities.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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