Local Stories, National Concerns and Global Reach: East Los High for Safe Sex Promotion and Teen Pregnancy Prevention
Objectives: To evaluate the scale of audience reach through digital technologies and to demonstrate the geographic distribution of the visitors to the program’s website.
Methods: Google Analytics was used to track the number of visitors to the program’s website, pageviews, duration, device, and location. SpaceStat was used to create dynamic spatial-temporal visualizations of the number of website visitors and their geographic locations.
Results: In 9 months, the program’s website attracted 211,502 visits from 120,562 unique visitors, with 850,045 pageviews and an average duration of 9:21. People from all 50 US states and the District of Columbia visited the program’s website. High proportions of visitors are located in the states with the highest Hispanic/Latino population and/or the highest teen pregnancy/birth/abortion rate. The audience also diffused to another 163 countries.
Conclusions: Entertainment media coupled with digital technologies can effectively deliver social and health messages and engage large scales of audience over time. Entertainment-education health programs like East Los High hold great potential to address sexual and reproductive health issues among youth and minority groups.
Learning Areas:Advocacy for health and health education
Communication and informatics
Conduct evaluation related to programs, research, and other areas of practice
Diversity and culture
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Evaluate the scale of organic audience reach through digital technologies for an online intervention to promote safe sex and teen pregnancy prevention. Demonstrate the geographic distribution of the visitors to the programís website over 9 months.
Keyword(s): Sexuality, Prevention
Qualified on the content I am responsible for because: I have been the PI and co-I of multiple funded grants by federal agencies and private institutions in the area of health communication, promotion, intervention, and evaluation.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.