310330
Understanding the C.O.S.T. of unhealthy retail environments: Disseminating POS research results through a dynamic youth advocacy program in New Orleans
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Methods: This curriculum used interactive activities to teach youth about the retail environment in their neighborhoods. Activities such as shopping in a mock store, quickly identifying POS tactics in photos, and an advocacy resource gallery walk were used to transform the complex 2013 census data into easier messages for youth. Research findings were also simplified into neighborhood-level maps, and a guided protocol was used to help students understand the availability and promotion of unhealthy products where they live and shop. Feasibility surveys solicited feedback from teachers and interactive Audience Response Survey technology facilitated pre-/post-student assessments. Audio recordings were coded to measure qualitative shifts in youth understanding of POS tactics and their environment.
Discussion: To effectively share complex research findings with youth, TFL developed an innovative advocacy curriculum. Similar programs that are interested in disseminating complex research results to youth may benefit from adapting the model and tools used for this curriculum.
Learning Areas:
Advocacy for health and health educationCommunication and informatics
Planning of health education strategies, interventions, and programs
Learning Objectives:
Discuss how measurement of products in the retail environment informs discussion around healthy shopping behaviors with youth.
Describe interactive activities used to relate complex concepts to youth about the retail environment.
Keyword(s): Advocacy, Health Disparities/Inequities
Qualified on the content I am responsible for because: I hold an MPP from the University of Chicago, where I specialized in program evaluation and methods of statistical and economic analysis. I provide evaluation expertise and policy guidance to comprehensive tobacco control initiatives that prevent and reduce tobacco use and exposure to secondhand smoke.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.