Using Neighborhood DATA to Identify and Engage Stakeholders: A Case Study from Houston, Texas
Method: STRYVE Houston team began the stakeholder development process with the use of customized neighborhood data to communicate the need of YVP efforts in the local level. For example, while sharing the citywide youth risk behavior surveillance (YRBS) information on fear of violence and sexual violence to the potential stakeholders (e.g. local schools), we also presented the rates of attendance and disciplinary action in the local schools. An organizational capacity assessment, social network analysis and youth-led surveying enhanced the identification of key ‘change agents’ in the community. This network of youth and youth-serving agencies-led communication strategy allowed highlighting the need of YVP efforts while empowering the local youth and stakeholders to become a part of the solution.
Result: These ‘localization’ efforts along with customization of information for the potential stakeholders ensured better engagement of stakeholders in the discussion around YVP issues.
Conclusion: Understanding each sector’s mandate, goals and activities enables local public health departments to design persuasive messages and reinforce their reasoning with relevant data. Additionally, the local public health department can engage partners in new explorations of their data sets, with an outcome of sustainable involvement and increasing data-informed decision making.
Learning Areas:Assessment of individual and community needs for health education
Systems thinking models (conceptual and theoretical models), applications related to public health
Describe methods for data-driven community engagement in the development of a comprehensive youth violence prevention plan Evaluate the role of data in engaging stakeholders List other cross-cutting and geo-specific outcomes that can be achieved by using data driven approaches
Keyword(s): Youth Violence, Prevention
Qualified on the content I am responsible for because: I am a senior staff member at the Human Services for the City of Houston Department of Health and Human Services where she manages the Community Health Development and Program Improvement (CHDPI)unit in the Office of Health Planning, Evaluation and Program Development. I have been working in the area of youth empowerment, adolescent health and youth violence prevention for the last 20 years.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.