142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

310524
Preparing the workforce for public health and development efforts in the African region

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Monday, November 17, 2014 : 2:30 PM - 2:50 PM

Ithar Hassaballa, B.S. , Work Group for Community Health and Development, University of Kansas, Lawrence, KS, KS
Stephen Fawcett, PhD , KU Work Group for Community Health and Development, University of Kansas, Lawrence, KS
Jerry A. Schultz, PhD , KU Work Group for Community Health and Development, University of Kansas, Lawrence, KS
Background: The Community Tool Box (CTB) is a free, online resource that provides people with tools for planning public health and development efforts. It is used globally, with 60% of its 4.5 million unique visitors from outside the U.S. A particular challenge for international NGOs is securing resources for capacity building, particularly in Africa. Culturally-sensitive tools for addressing public health and development are needed by global health partners.

 Implementation: The World Health Organization in the African Region (WHO-AFRO) has adopted the CTB as one of four key Health Promotion Strategies. As a WHO Collaborating Center, the University of Kansas team identified global health tools for planning public health and development efforts. Using WHO-AFRO’s Framework—these tools are then placed on the WHO-AFRO website as a Mash-Up of tools. This provides public health practitioners with free access to culturally-relevant and problem-specific guides for taking action. Qualitative data of the CTB online traffic—using Google Analytics—will provide an indicator of success in dissemination.

 Results:

Preliminary data suggests there are differences in accessing the tools among countries based on their language, geographic location, and other country-specific factors. There is a significant increase in utilization of CTB tools in English-speaking countries, but far less use in French-speaking countries. Due to the recent Arabic translation, the CTB has seen an increase in Arabic-speaking North Africa.

 Conclusion:

This results suggests that easy access to culturally-specific capacity-building online tools catalyze the planning of public health and development efforts. Addressing language-barriers can reduce disparities between African countries.

Learning Areas:

Communication and informatics
Diversity and culture
Public health or related education
Social and behavioral sciences

Learning Objectives:
Discuss how translation and cultural adaptation of online materials can increase and enhance their use. Explain how to culturally adapt community health and development online resources. Describe the challenges of translating and culturally adapting online materials.

Keyword(s): Community Development, International Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have worked extensively with colleagues in Africa to build capacity for community health and development.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.