310951
California Students Direct Change for Suicide Prevention and Mental Health: Outcomes from a statewide student video contest in California
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A total of 371 videos were submitted, representing 922 students and 142 schools. Over 200 school-based prevention programs were donated to schools who participated in the contest; over 4000 schools received information about effective school-based prevention programs. Based on a post contest survey 92.9% of the students (n: 199) agreed that the contest inspired them to change the way they think about mental health and suicide prevention; 89.9% of students agreed that it inspired them to get involved in suicide prevention, mental health or stigma busting activities. After judging contest videos, 95% of judges were either likely or very likely to reference safe messaging guidelines when creating content related to suicide or suicide prevention in the future.
Learning Areas:
Conduct evaluation related to programs, research, and other areas of practiceImplementation of health education strategies, interventions and programs
Learning Objectives:
Describe strategies to develop a video contest as a way to engage students and schools in prevention and health education.
Differentiate between various approaches for engaging youth and the general public.
Assess how these activities integrated public-private partnerships to achieve outcomes.
Keyword(s): Mental Health, Youth
Qualified on the content I am responsible for because: Jana Sczersputowski has over 12 years of experience in developing, implementing and evaluating county and statewide community-based and school based social marketing campaigns. As the project manager for the contest, she developed the strategy and oversaw all aspects of implementation.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.