142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

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Healthy eating, active living, and healthy minds and spirits: Community partnership strategies for child health

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Wednesday, November 19, 2014 : 11:30 AM - 11:50 AM

Mark Wallace, M.D., M.P.H. , North Colorado Health Alliance, Evans, CO
Vincent Atchity, Ph.D. , North Colorado Health Alliance, Evans, CO
Carlee Rosen, M.P.H. , North Colorado Health Alliance, Evans, CO
In Colorado’s Weld County, organizations from all sectors of the economy are participating in a campaign to attain and exceed Healthy 2020 goals and yield a sustainable surge in community-wide prosperity.

“Make TODAY Count!,” the calendar-driven culture change campaign led by the North Colorado Health Alliance, identifies education as the key non-medical determinant of population health and involves community partners across all sectors in cultivating structured layers of extracurricular support for the efforts of area schools. In addition to the campaign’s child health initiatives regarding healthy eating and active living, parent-school engagement initiatives and other school-support efforts undertaken in multi-sector partnerships with Weld County school districts also aim to cultivate healthy minds and spirits by: 1) improving literacy and graduation rates, 2) enhancing linkages between students and sustainable local employment and continuing education, and 3) cultivating a multi-generational local citizenry that is engaged in personal and community self-governance.

By integrating services, assuming shared responsibility for providing care for the entire regional population, and engaging in mobile outreach, traditional health partners (public health department, hospital, FQHC, behavioral health organizations) operating together within the Alliance since 2002 have been able to go far towards reaching the goal of one hundred percent access to care, even for the underserved. Deliberate expansion of partnerships in recent years reflects the understanding that the broader mission of achieving a healthy population can only be realized by integrating the work of traditional health partners with the cooperative efforts of education, business, government, community service and faith-based organizations.

Learning Areas:

Administer health education strategies, interventions and programs
Advocacy for health and health education
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs

Learning Objectives:
Explain alignment of public health and educational goals in terms accessible to a broad audience Compare approaches to initiating partnerships with schools Describe value of parent-school engagement Identify community partners and cross-sector leveraging opportunities Identify key communications channels within schools Describe characteristics of geographically appropriate supporting curricula for child health List methods of deploying community health workers in support of school and community linkages

Keyword(s): Child Health, School-Based Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Make TODAY Count! campaign coordinator for the North Colorado Health Alliance. The Alliance serves as the backbone organization for the campaign coordinating the activities of nearly 60 organizations. The campaign represents the implementation of the county community health improvement plan.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.