142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

311453
Understanding and Taking Action to promote the safe use of acetaminophen among Hispanics Know Your Dose Campaign

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Wednesday, November 19, 2014 : 9:30 AM - 9:50 AM

Magdalena Castro Lewis , National Alliance for Hispanic Health, Washington, DC
Edgar Gil, MBA , National Alliance for Hispanic Health, Washington, DC
The National Alliance for Hispanic Health partnered with Know Your Dose (KYD) Campaign, led by the Consumer Healthcare Products Association (CHPA), to inform Hispanic patients and consumers about the safe use of medicines that contain acetaminophen. Objectives of this program included: (1) Finding out about the general use of medicines (OTC and Prescription) among Hispanics; (2) identifying knowledge, attitudes and behaviors about acetaminophen; (3) identifying effective communication platforms to reach Hispanic consumers; and, (4) testing of consumer resources and messages to reach the Hispanic community. The Alliance conducted 5 community panel discussions (CPD) with consumers and clinicians in: San Diego, CA; San Antonio, TX; and, Miami, FL.  The Alliance will describe findings from the CPDs, as well as recommendations on the development of a campaign framework to promote the safe use of acetaminophen among Hispanics. Results: Findings from the CPDs with clinicians and Hispanic consumers were complementary and included but are not limited to: (1) Hispanic consumers use OTC medicines on a regular basis for pain, cold or allergies, but do not know if they contain Acetaminophen. (2) There is lack of knowledge about what acetaminophen is, correct dosage, and consequences of an overdose. (3) Given the wide range of educational attainment, Hispanic consumers use a variety of communication platforms to obtain information about health issues and medication. (4) Hispanics prefer attractive, colorful, and short informational resources that do not involve much reading. (5) Providers believe their Hispanic patients lack knowledge about acetaminophen and have risky behaviors when using acetaminophen

Learning Areas:

Assessment of individual and community needs for health education
Chronic disease management and prevention
Diversity and culture
Implementation of health education strategies, interventions and programs

Learning Objectives:
Describe the benefits of public health partnerships to obtain feedback from communities representing different Hispanic subgroups. Identify actionable steps to implement a campaign on the safe use of acetaminophen for Hispanic communities and timely referral services into community services.

Keyword(s): Latinos, Drug Abuse Prevention and Safety

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have 20 years experience and as Vice President for Programs at the Alliance lead the community health programs portfolios including serving as the principal investigator of the Know Your Dose Campaign.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.