142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

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Importance of talk and place in cervical cancer prevention

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Tuesday, November 18, 2014

Lauren B. Frank, MHS, PhD , Department of Communication, Portland State University, Portland, OR
Sheila Murphy, PhD , Annenberg School of Communication, University of Southern California, Los Angeles, CA
Sandra Ball-Rokeach, PhD , Annenberg School of Communication, University of Southern California, Los Angeles, CA
Meghan Bridgid Moran, PhD , School of Communication, San Diego State University, San Diego, CA
Paula Amezola, MPH , Annenberg School for Communication and Journalism and Keck School of Medicine, University of Southern California, Marina del Rey, CA
Background:  Latina women have the highest incidence of cervical cancer of any major racial/ethnic group in the United States. Interpersonal discussion is an important predictor of perceived efficacy of cancer screening. 

Purpose: This study examines the relationship of Latina’s social networks to compliance with cervical cancer screening guidelines.

Method:  We recruited 1600 Hispanic women aged 21-50 for a face-to-face survey at clinics and community sites based on their compliance with Pap test guidelines. The survey asked participants to name up to five people with whom they spoke about women’s health issues.  For each member of their social network, women identified their relationship, whether they talked about Pap tests, and where their conversational partner lived.

Results:  Participants most commonly talked about women’s health with their partners, mothers, sisters and female friends. 64% of the people Latinas reported talking to about women’s health lived in their household or neighborhood.  After controlling for age, education, insurance status, and whether a medical professional had encouraged the participant to get a Pap test, talking with a husband/boyfriend/partner (OR = 1.40), mother (OR = 1.62), or female friend (OR = 1.25) was related to Pap test compliance.  Additionally, the higher the proportion of conversational partners who lived in the household or neighborhood, the greater the likelihood of following Pap test guidelines (OR = 1.41). 

Conclusions:  These results suggest that it may prove beneficial to incorporate local family members and friends when advising patients on cervical cancer prevention activities.

Learning Areas:

Communication and informatics
Public health or related research
Social and behavioral sciences

Learning Objectives:
Describe the impact of talking with friends and family on cervical cancer prevention. Explain the relationship between where conversational partners live and women’s screening decisions.

Keyword(s): Cancer and Women’s Health, Communication

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a co-investigator on the federally funded grant that supports this project examining the multilevel influences on cervical cancer prevention.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.