142nd APHA Annual Meeting and Exposition

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Make the plan/Work the plan

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Saturday, November 15, 2014 : 3:45 PM - 4:15 PM

Martha Romney, RN, MS, JD, MPH , Jefferson School of Population Health, Thomas Jefferson University, Philadelphia, PA
Effective advocacy campaigns are built upon frameworks developed through systematic and informed research, planning, implementation and evaluation. This session will describe the components, processes and skills involved in formulating and designing a strategic advocacy campaign plan. Topics will include conducting preliminary research; identifying and engaging supporters, diverse stakeholders and resources and opportunities; conceptualizing and developing objectives, a feasible tactical plan; addressing barriers, gaps and challenges associated with plan and measuring campaign processes and outcomes.

Learning Areas:

Advocacy for health and health education
Public health or related public policy

Learning Objectives:
Describe the components and processes of conceptualizing an effective public health advocacy campaign plan. Identify strategies for assessing opportunities, gaps, barriers and challenges of an advocacy campaign plan.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Martha C. Romney, RN, MS, JD, MPH is currently an Assistant Professor at the Thomas Jefferson University’s School of Population Health in Philadelphia, where she teaches and conducts health services research. Ms. Romney teaches public health policy and advocacy, public health ethics and law, cultural humility and competency, and bioethics. Her research interests include health care disparities, access to care, health literacy, and medical-legal partnerships. Ms. Romney has nursing, legal, and pharmaceutical experience.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 1011.0: Leadership matters: Developing and implementing effective public health advocacy campaigns -- Fee: $275