142nd APHA Annual Meeting and Exposition

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Taking an Ecological Approach to Communication in Community Engagement

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Saturday, November 15, 2014 : 11:45 AM - 1:00 PM

Jennifer R. Warren, PhD , Department of Communication, Rutgers, The State University of New Jersey, New Brunswick, NJ
Building and maintaining relationships in community engagement are founded on collaborating with community members. Distinct individuals and groups must develop and sustain relationships to achieve a common goal or set of goals. Communication is integral to these processes. Without knowledge of communication processes and skills in effective communication, well-meaning participants can hit a brick wall and suffer lost partnerships. It is critical that individuals seeking to successfully engage diverse communities place an emphasis on understanding factors that impact communication processes and identify strategies that support different perspectives. These presentation uses the social ecological model popular in public health, to help participants learn how communication impacts partnerships at multiple levels.  The ecological model stresses the interaction between factors within and across all levels of community engagement.  They will become familiar with the individual factors, interpersonal factors, community/group factors, organizational/institutional factors, and policy/normative factors that impact communicating processes in community engagement. Course participants will learn to navigate partnerships based on a flexible, genuine, and self-confident approach with working with severely challenge communities.

This presentation is team taught by Brandi White, MPH, Jennifer R Warren, Ph.D.

Learning Areas:

Diversity and culture
Public health or related research
Social and behavioral sciences

Learning Objectives:
Demonstrate how a social ecological approach can be used to characterize communication in community engagement; Evaluate the impact of personal social perception on communication strategies to build relationships diverse partners; Identify communication strategies that undermine effective building and maintenance of relationships with severely underserved groups; Explain what communication strategies help foster cohesion in relationships with extremely diverse partners;

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have 13 years collaborating with underserved communities. I have conducted courses on community engagement and communication since 1999, including The Public Health Institute at the University of Minnesota, The Preventive Medicine Residency Program on the Anschutz Medical Campus in Denver, and the EPA's Community Involvement Conference. My research is published. I teach communication and culture and health communication at Rutgers. I have 16 years expertise in the discipline and in curriculum development and delivery.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 1004.0: Building and Maintaining Relationships in Community-Based Collaborations: An Ecological Communication Approach -- Fee: $300