142nd APHA Annual Meeting and Exposition

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Fortaleza Latina! - Using promotoras to increase mammography screening in Latinas

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Tuesday, November 18, 2014 : 3:30 PM - 3:50 PM

India J. Ornelas, PhD , Health Services, University of Washington, Seattle, WA
Sarah Doty, MSW , Sea Mar Community Health Centers
Beti Thompson , Fred Hutchinson Cancer Research Center, Seattle, WA
Gloria Coronado, PhD , Center for Health Research, Kaiser Permanente, Portland, OR
Shirley A. A. Beresford, PhD , Epidemiology, University of Washington, Seattle
Promotoras, also known as community or lay health workers, have been widely used to promote Latino use of preventive services, including screening mammography. Yet, little is known about the fidelity of interventions delivered by promotoras.¡Fortaleza Latina! is a multi-level clinical trial to increase mammography screening among Latinas who seek care at a community health center. The study enrolled Latina patients (n = 542) aged 42 – 74 who had a clinic visit in the past 5 years and no mammogram in the past 2 years. At the patient-level, the intervention group received a home visit from a promotora who engaged them in a conversation about mammography using a motivational interviewing (MI) approach, as well as a brief phone call two weeks after the visit to provide support and accountability.  Promotoras received training in breast cancer, mammography, and MI. Training included role playing the protocol, which consisted of building rapport, assessing readiness to change, and developing a plan based on readiness.  Promotoras recorded a subset of their conversations, which were reviewed by program staff to evaluate fidelity to the MI approach. The review included counting the number of open-ended and close-ended questions, reflections, and the ratio of reflections to total questions, as well as identifying MI adherent and non-adherent behaviors.  Recordings were also used to provide ongoing feedback to promotoras throughout the intervention.  All promotoras met minimum proficiency for MI, which indicates the feasibility of this approach.  Future analyses will assess the impact of the intervention on mammography screening.

Learning Areas:

Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Social and behavioral sciences

Learning Objectives:
Describe how promotoras were trained to increase mammography screening among low-income Latinas living in Seattle. Describe how we evaluated and ensured fidelity to the motivational interviewing intervention protocol.

Keyword(s): Latinos, Community Health Workers and Promoters

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been working in public health practice and research in Latino communities for over 15 years.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.