142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

Social amplification of risk - implications for public perceptions and policy

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Monday, November 17, 2014 : 9:10 AM - 9:30 AM

Ragnar Lofstedt, PhD, MA , Kings Centre for Risk Management, King’s College London; Strand, King's College, London, United Kingdom
Why do the public, stakeholders and others perceive some risks more than others?  Why are some risks socially amplified and some risks socially attenuated by the media and social networks and what are the consequences of this?  This presentation, using insights and examples from both Europe and North America, will address these questions.  Of special importance is the final section of the presentation, which looks forward and examines the issue that if we now understand why the public perceives some risks more than others and why media amplify certain risk rather than other ones what can be done about it?

Learning Areas:

Communication and informatics
Diversity and culture
Public health or related education
Public health or related research
Social and behavioral sciences

Learning Objectives:
analyze why the public perceives some risks more than others. explain why the media socially amplify some risks and attenuate others. discuss solutions to communicating risks in the context of social amplification.

Keyword(s): Communication, Social Media

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: my research interest is focused on social amplification of communicating risk
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.