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Social amplification of risk - implications for public perceptions and policy
Social amplification of risk - implications for public perceptions and policy
Monday, November 17, 2014
: 9:10 AM - 9:30 AM
Why do the public, stakeholders and others perceive some risks more than others? Why are some risks socially amplified and some risks socially attenuated by the media and social networks and what are the consequences of this? This presentation, using insights and examples from both Europe and North America, will address these questions. Of special importance is the final section of the presentation, which looks forward and examines the issue that if we now understand why the public perceives some risks more than others and why media amplify certain risk rather than other ones what can be done about it?
Learning Areas:
Communication and informaticsDiversity and culture
Public health or related education
Public health or related research
Social and behavioral sciences
Learning Objectives:
analyze why the public perceives some risks more than others.
explain why the media socially amplify some risks and attenuate others.
discuss solutions to communicating risks in the context of social amplification.
Keyword(s): Communication, Social Media
Presenting author's disclosure statement:
Qualified on the content I am responsible for because: my research interest is focused on social amplification of communicating risk
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.