313539
Stimulus for Change
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The barriers and enablers to contraceptive use identified through the formative research and the evaluation survey. These barriers include:
- · Lack of spousal communication
- · Physical and environmental constraints for couples to talk
- · Family pressure for 1st born
- Lack of information about relevant family planning method
Enablers include:
- Nuclear families
- Increased role of men in the process of wife’s delivery and family planning choices
- Cultural expectations of male responsibility as providers
- Positive deviants – current contraceptive users
- Broad acceptance of smaller families
- Desire to be part of new India
We followed an evidence based interactive development process for the conceptualizing and production of the mass media campaign ‘Ek chota sa faisla de khusiyan Hazar’ (A small decision leads to unlimited happiness) for promotion of FP. The campaign consisted of 3 films – (1) moving women from traditional methods to a long term modern spacing method; (2) moving men with limiting need from traditional methods and inconsistent condom use to non-scalpel vasectomy and (3) accepting female sterilization immediately post-partum.
Learning Areas:
Advocacy for health and health educationImplementation of health education strategies, interventions and programs
Social and behavioral sciences
Learning Objectives:
Identify the stages of research undertaken (formative research, pretesting and finalizing creative brief, concept testing and pretesting) to arrive at the final scripts for producing films that will lead a viewer to choose the most suitable modern contraceptive method for them.
Keyword(s): Advocacy for health and health education, Implementation of health education strategies, interventions and
Qualified on the content I am responsible for because: Multiple years in the production of health communication campaigns
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.