142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

Using a collective impact model to promote physical and nutritional fitness: The Fit NOLA Partnership

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Tuesday, November 18, 2014 : 10:30 AM - 10:50 AM

Whitney Mitchell , New Orleans Health Department, New Orleans, LA
Katherine Cain, MPH , New Orleans Health Department, New Orleans, LA
Charlotte Parent, RN, MHCM , New Orleans Health Department, New Orleans, LA
Introduction: In 2011, the City of New Orleans joined First Lady Michelle Obama’s Let’s Move! campaign to end childhood obesity within one generation. A year later, Mayor Mitch Landrieu launched Fit NOLA with the goal to improve the physical and nutritional fitness for all those who live, learn, work, and play in New Orleans. 

Methods: Fit NOLA operates under the collective impact model, in which the New Orleans Health Department serves as the backbone organization and coordinates the partnership’s movement toward the shared goal of becoming a top 10 fit city by 2018, the City’s 300th anniversary.  Currently over 180 organizations from various disciplines are part of the Fit NOLA partnership, coming together to increase awareness, build capacity, and set standards. The Fit NOLA partnership is divided into six cross-cutting sectors: Business, School and Out-of-School Time, Early Childhood, Health Care, Active Community Design, and Community.  Each sector leads a sentinel project that promotes the overall Fit NOLA goal.  

Results: Among other projects, the sectors used interdisciplinary work to create a Fit NOLA Business toolkit promoting worksite wellness, develop a healthy vending policy for all City of New Orleans-owned buildings and facilities, and hold a series of community events centered on outdoor play and healthy eating. In the past year, Orleans Parish improved twelve spots in Robert Woods Johnson’s County Health Rankings. 

Conclusion: The Fit NOLA Partnership has increased access to options for healthy eating and physical activity by bringing together community groups and following the collective impact model.

Learning Areas:

Administer health education strategies, interventions and programs
Administration, management, leadership
Planning of health education strategies, interventions, and programs
Program planning
Public health or related public policy

Learning Objectives:
Describe a successful partnership model for a city-led initiative to promote physical and nutritional fitness Identify key activities undertaken by a city-led initiative to promote physical and nutritional fitness

Keyword(s): Partnerships, Public Health Movements

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the program lead on the partnership and working with team members from the New Orleans Department of Health on the project.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.