142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

Bedsider: But what about men?

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Monday, November 17, 2014 : 2:50 PM - 3:10 PM

Lawrence Swiader, B.S., M.S. , Digital Media, The National Campaign to Prevent Teen and Unplanned Pregnancy, Washington, DC
The Bedsider.org birth control support network is an evidence-based approach to help women find and use a method of birth control that’s right for them.  It is a response to the gap between intentions and outcomes related to pregnancy; young adults say overwhelmingly that while they don’t want to get pregnant right now, they also are not fully protecting themselves from pregnancy by the careful, consistent use of contraception. Bedsider is built on the assumption that a different way of talking about birth control will affect behavior and the results of a year-long RCT shows that it is working.  Women in the study who used Bedsider were less likely to have unprotected sex and were less likely to have an unplanned pregnancy.  What about men?  Given that an overwhelming amount of methods are for women’s use and that the barriers to proper use involve them only, we determined that the biggest effects could be seen by focusing on that audience.  Moreover, early in the research process we saw that many men were at a different stage of change and thus needed a different kind of intervention.  For men who were already involved in the conversation, our hypothesis was that Bedsider would work.  This session addresses what we know about men’s use of Bedsider and new initiatives to address the stage of change in which many men reside.  The role that human-centered design plays in attacking the excuses to not use birth control for both men and women will be discussed.

Learning Areas:

Advocacy for health and health education
Assessment of individual and community needs for health education
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Social and behavioral sciences

Learning Objectives:
Describe the Bedsider program as a resource for birth control education and vigilance for an 18-29-year-old audience and list the assumptions, research, and hypothesis behind the creation of Bedsider Discuss the stage of change theory and its applicability to interventions for men Discuss how human-centered design and learning theory used for Bedsider might apply to other interventions for men

Keyword(s): Teen Pregnancy, Reproductive Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have led the Bedsider program from its inception. This includes the original research with women and men in the target audience (18-29-year olds) and the application of that research into an intervention that has become the Bedsider program. My background is as an instructional designer which informs my work on this social marketing program. In addition, I have more than 25 years of experience using technology for the purpose of education.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.